Following a rigorous application process a local activity centre has been successful in securing grant funding to develop new and existing tourism experiences.
Strangford Lough Activity Centre have invested significantly in new activity equipment with the assistance of Tourism NI’s Experience Development Programme. Aiming for an immediate roll out, the company has purchased E bikes, touring paddle boards, sea kayaks and a floating platform adding to their ever-increasing portfolio of adventure sport experiences.
Discussing their new plans, Rory Martin – Managing Director said,
“We are very excited about these new experiences. We’ve come a long way in the last 4 years and are aiming to maintain and build upon the tourism product in the area. As an experiential outdoor activity centre, the funding will assist us with our aims to develop sustainable, quirky, bespoke activities for individuals, families, and groups alike. The new activities will allow us to attract new markets, recruit and train more staff and help the business to grow further. In turn this will have a benefit on the local economy, with customers staying in local accommodation, eating out and visiting nearby attractions. We are developing local business partnerships and are delighted to be offering new sustainable tourism activities”.
Strangford Lough Activity Centre have witnessed a huge rise in demand for activity experiences since the reopening of activities after the pandemic. But it wasn’t all plain sailing as Rory suggests,
“We launched the business in February 2020. About a week later, we went into full lockdown! It seemed like our timing couldn’t have been worse. However as soon as the doors opened, people really yearned for activities in beautiful scenery and as they couldn’t travel abroad, we witnessed unprecedented levels of demand. We increased our staff levels and range of activities to accommodate these new visitors. As people learn and progress, we’re noticing demand for more adventurous experiences and are delighted that we can now provide this with more advanced equipment”
Tourism NI’s Experience Development Programme supports tourism businesses to develop new or enhanced visitor experiences to support recovery of the Northern Ireland tourism sector and stimulate growth.
Attending the launch of the new experiences, Maria McAlister, Interim Landscapes and Activities Manger at Tourism NI commented;
“Tourism NI is delighted to support Strangford Lough Activity Centre through our Experience Development Programme. The new activities on offer will undoubtedly create compelling reasons to visit the area. The increasing demand for the outdoors, wellness and adventure demonstrates that activity tourism continues to be an important contributor to sustainable economic growth in the region.”
Strangford Lough Activity Centre is a quirky, experiential, outdoor activity centre located in Whiterock, Killinchy on the shores of Strangford Lough.
Images feature: Tourism NI Rep – Maria McAlister, Interim Manager Landscapes and Activities (E Bike), Rory Martin, Managing Director Strangford Lough Activity Centre (Paddle Board), Christine Martin, Director Strangford Lough Activity Centre (Kayak)
Our guest blogger, mountain goat and adventure guide David Buchanan introduces the Mournes, County Down…..
I’ve been playing in the Mournes for the past 10 years but I didn’t always call it home.
Growing up here I had some experiences in the hills with scouts, cadets and training for an overseas expedition with school. These were fond memories for sure but they stayed in the back of my mind. Other interests dominated my late teens and early 20’s. I’d spent time in Scotland, New Zealand and South East Asia and had a lack of respect and appreciation for home.
It wasn’t until my 30’s that I started to fully appreciate what we have here. Adventure in NI can be overlooked and many feel the need to go further afield to experience beauty, danger, excitement and the feeling of remoteness. I held that mindset for a long time.
Over the last decade I’ve held passions for a number of outdoor activities that can be experienced at a world-class level in our very own Mourne Mountains. Hiking, Fell Running, Rock Climbing and Mountain Biking. I’ve also spent a lot of time delivering Duke Of Edinburgh award expeditions and many hours spent training for my Mountain Leader.
I have a rather ADHD approach to the outdoors. Getting really into something for a while then getting distracted by another shiny thing and moving onto that. Now that is not normally a thing to be proud of, a fickle lack of commitment and too easily distracted. The kind of things said in my old school reports in fact. But this chop-and-change has rebooted the Mournes as a place to play and indulge. I notice climbing crags I may have run past before. Spotting mountain bike trails while out running. It’s finding a brand new environment in somewhere familiar that can really keep the imagination flowing.
I’ve also learned about the history of these activities and the status the Mournes has on a global scale. The Fell races, Mountain bike events and climbing routes that people all over the world know about but many locals don’t realise the status and significance of.
I was cycling through New Zealand 2 years ago and when I mentioned where I was from to any mountain bikers they almost always went nuts for “Red Bull Foxhunt Bru!”. This kinda blew my mind with pride that we were on the map. This was NZ, the adventure capital of the world and local riders were psyched for Kilbroney. If you don’t know what the Red Bull Foxhunt is look it up on YouTube, it’s absolutely bonkers.
Also in the culture of fell running, the Mourne Mountain Marathon has a reputation as one of the friendliest and enjoyable Mountain Marathons in what can be a serious sporting scene. The 7 7’s race also gets a mention in the classic fell running book Feet in the Clouds.
Then there’s the climbing. I’ve only been indulging in this for the past 4 years and early on discovered the hardest route in the Mournes called Divided Years, which is on the side of Binian. At the time it was first climbed, it was the hardest climbing route in the UK. Again more pride and and a new history to learn about.
But it’s not all about big endurance events, bat-shit crazy downhill mountain biking races and top grade climbing. There’s an amazing range of options for all levels in these here hills. This is what the title of the blog is all about. It’s like a shrunken, perfect sample of a larger mountain range but with so many options for adventure and most importantly very few crowds.
If your only experience of the Mournes is climbing Donard from the carpark in Newcastle you’ve barely scratched the surface. Carrick Little at the southern end of the Mournes offers amazing views of the entire range and stunning sea views in the other direction. Slieve Binian is the obvious choice from this starting point (and my favourite) but there is a lot more to explore in and around the Annalong valley. SLAC can deliver walking and wild camping experiences in this beautiful area and beyond.
There is such a variety of mountain biking options too at pretty much every forested area in the Mournes and some big open mountain days too. Castlewellan and Kilbroney offer very accessible purpose built trail centres with bike hire available. For the more adventurous (and fit!) the AIMSS shuttle bus have a bike trailer and can provide drop off and pick up at various points allowing for big days out.
Mournes granite is amazing rock to climb on and climbers from all over the world have travelled here to experience it. There are also amazing, unique views from these crags which are quite often off the beaten track for even regular visitors to the Mourne mountains. SLAC can offer safe, exciting introductions to climbing outdoors!
It has been a long winter with all these storms of late. So I’ve been Indoors writing Go For It programme funding applications , developing websites, marketing & working on a freelance work. I undertook a contract with Irish Sailing to deliver a team racing programme nationwide. The income from this helped me through the winter months. I also do a lot of coaching & training courses for RYA NI and different Yacht Clubs throughout the country.
Thankfully all has come to fruition and the hard work on evenings and weekends has paid off. Thanks to the Go For It Programme – Ards and North Down Borough Council I’ve managed to secure some start up funding to make it all viable. I started the programme last Summer and with business mentoring advice from Maeve Killingbeck at Ards Business Centre, I quickly put together a 3 year business plan and attended a number of workshops to develop the business. Workshops were tailored to the attendees needs and included marketing and finance modules.
The Summer can’t come quick enough for my new business – Strangford Lough Activity Centre. I’ve some exciting new activities & experiential events to offer which will hopefully set me apart from the competition. If you get a chance to browse through the website, please do. It’s homemade, but functional! If you see anything you like, please do let me know!
As a new business startup, branding is key to your identity and using it consistently and wisely helps to make you forefront in your customers mind. I am a Strangford Lough Native who grew up on it’s shores and spent most of my life on it, under it or around it. I believe it is one of the most scenic and beautiful parts of this amazing world that we live in.
I wanted a clear logo that was instantly identifiably, unique to the area and gave an idea of some of the products and services we offer. However translating that to an artist is not always an easy task. That is, unless the artist you choose, has spent a lot of time at sea in various locations throughout the world.
I tasked Hannah Dorman from Sea Snail Studios with the task of creating a logo. With a very limited spec of what I wanted, Hannah set to work sketching some possibilities. Within a week she had 4 potential options for me. Each of them offered what I had asked for; clean & clear, name in logo, adventurous with equilateral dimensions and vector format which is suitable for a range of media both on and offline.
I was delighted with what Hannah created. The logo managed to meet all of the above, but much more besides. The the face brought to life the Viking heritage of the area. The inclusion of the rolling drumlin islands offered a real ‘sense of place’. The Paddle denotes my key product – adventure without being too specific as there are many options available. The wave showcases the water sports.
I’m delighted to be able to support a local artist, but have to say that I’m extremely pleased with the outcome too. Hannah is well renowned for her art, stationary & giftware and now logo making. If you want to see more of her work, visit Sea Snail Studios.